Lead Generation Website — Chatbot Qualifies Inquiries
AI chatbot proactively engages visitors, qualifies needs and collects contact data — more inquiries, fewer missed contacts.
Why Contact Forms Alone Are Not Enough
Contact forms are often not filled out — visitors leave the page before asking their question...
An AI chatbot addresses this problem on three levels: it proactively engages visitors, immediately answers initial questions and structures the lead...
Zentor App combines proactive visitor engagement, structured lead capture and automatic qualification in one system...
Contact Form vs. Live Chat vs. AI Chatbot
How do the three most common methods for lead generation on websites differ?
- Contact form: passive, only filled out when visitors actively search, no immediate response possible
- Live chat: reactive, requires human availability, not usable outside business hours
- AI chatbot (Zentor App): proactive, available 24/7, immediate response, automatic qualification and forwarding
The advantage of the AI chatbot: it is always available and actively qualifies leads — not passively.
Proactive Visitor Engagement
Zentor App actively engages website visitors — configurable via time or scroll trigger.
- Proactive conversation opening after time or scroll trigger
- Configurable greeting message per page
- Mobile and desktop optimized
- No pop-up, no cookie banner conflict
Qualify and Structure Leads
The chatbot captures structured data and forwards it to your team.
- Capture name, email, inquiry, budget, appointment request
- Structured transfer to CRM or n8n workflow
- Escalation for qualified leads to staff
- No more lost inquiries due to offline hours
Lead Funnel: From First Click to Inquiry
A typical lead funnel with Zentor App:
- Visitor lands on the website (via SEO, ads or social)
- Chatbot proactively engages visitor after 30 seconds: "How can I help?"
- Bot answers initial questions from the knowledge base — visitor stays longer
- Bot captures contact data and concerns in a structured dialogue
- Lead is forwarded immediately via n8n or webhook to CRM or sales
- For urgent inquiries: immediate handover to an available agent
Integration into Your Processes
Zentor App connects to existing processes.
- Webhook and n8n integration
- CRM connection via API
- Email notification for new leads
- API access for custom integrations in the Individual (Individuell) plan
FAQ: Lead Generation
How does the chatbot engage visitors?
Via proactive conversation opening after time or scroll trigger.
What data is collected?
Name, email, inquiry, budget, appointment request — configurable per channel.
How are leads processed?
Via webhook, n8n automation or CRM integration.
Is lead capture GDPR-compliant?
Yes. Consent request is integrated in the widget, EU hosting.
What's better: a contact form or a chatbot?
Contact forms are passive — visitors only fill them out when actively looking for one. An AI chatbot is proactive: it engages visitors, answers initial questions immediately, and structures the lead through dialogue. In practice, chatbots capture significantly more leads than classic forms, because the barrier to entry is low.
Can the chatbot also book appointments?
Yes. Zentor App includes a built-in booking module (from the Individual (Individuell) plan). The chatbot recognizes appointment requests and routes the visitor directly to appointment selection — with no external booking tools. Appointments are recorded in the integrated calendar module and assigned to the responsible team member.
What does lead generation with a chatbot cost?
Zentor App starts with the Starter plan from €49/month plus a one-time €49 setup fee. The booking module and n8n workflows for automated lead routing are available as add-on modules in the Individual (Individuell) plan. All prices are final under §19 UStG — no VAT is charged.
Which pages should the chatbot be most proactive on?
The chatbot is most effective on pages with high purchase intent: pricing pages, product pages, contact pages, and service overview pages. On guide and blog pages, a more restrained trigger is recommended, firing only on explicit scrolling to the end.
More Leads via Website
Zentor App converts website visitors into qualified inquiries.